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Sonic The Hedgehog
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Background
Sega's iconic blue mascot, is an anthropomorphic hedgehog renowned for his supersonic speed and a daring attitude. Since his debut in 1991, the franchise has primarily centered on Sonic's endless quest to thwart the schemes of his arch-nemesis, the evil Dr. Eggman, who seeks to conquer the world by transforming animals into robots. Beyond its extensive library of video games spanning various genres and consoles, the "Blue Blur" has successfully expanded into popular media, including animated series and a highly successful live-action film series. The Sonic film franchise alone has surpassed $1 billion in global box office earnings, while the entire series has sold over 1.7 billion units and downloads across all platforms as of fiscal year 2024, cementing its status as one of Sega's most valuable and enduring intellectual properties through games, movies, and a vast array of merchandise.







Sonic The Hedgehog Facts
Top Selling Sonic Games
Top Grossing Sonic Movies
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Property Worth and Revenue
Suggested Strategies As of June 2025
Make An Animated Sonic The Movie Franchise similar to “Spiderman Into the Spiderverse” and the live action films…connect the stories and make a cinematic universe!
1.
Make a Shadow The Hedgehog show and stand alone movie, Sonic 3 was highest grossing movie for a reason. Also consider a new Shadow The Hedgehog Video Game.
2.
Put effort into the organic fan experience and reap financial and fan interest increases by having a global Official Sonic Event for fans by partnering with existing conventions, also consider an official Sonic The Hedgehog Podcast.
3.
The great thing about these strategies is Sega and Team Sonic don’t have to be the ones pulling the trigger, anyone can especially the podcast and global event idea (probably already exists).