Christy Carlson Romano, known for iconic roles like Kim Possible, skillfully pivoted to YouTube with a cooking show featuring fellow '90s and 2000s child stars, perfectly timing the rising nostalgia wave. After a venture with Paradiso Media for a podcast that never premiered, Christy independently launched "Vulnerable" and "I Hear Voices" with frequent collaborator Will Friedle. In 2023, PodCo was founded, aiming to capitalize on the booming rewatch podcast trend highlighted by The New York Times. Despite the podcast industry's significant growth and advertising revenue projections, PodCo's online presence abruptly ceased in late 2024, with its website inactive and social media dormant.

Many of its shows, like Vulnerable and Wizards Of Waverly Pod, also went dark. However, popular shows such as Ned's Declassified and The Brotherly Love Podcast continued independently. PodCo's downfall underscores the challenges of media company startups, particularly those relying heavily on unowned intellectual property and a single content premise. The behind-the-scenes drama, lack of unique and engaging content and a lack of diversified revenue streams proved to be significant hurdles. Ultimately, while PodCo successfully generated buzz for older shows, the content's appeal often benefited the original IP owners more than PodCo or its talent. Highlighting the difficulty of sustaining a media company purely on nostalgia and personality-driven discussions without deeper strategic planning and foresight.